I created a service for behavioral and cognitive changes (http://willyoudidyou.com). Spent many months working on it, had a handful of beta users, but traction has not been there overall - despite pushing in various marketing efforts.
(1) check how many visitors are scrolling 6 pagefuls to understand the 6 pictures. You can use crazyegg, etc heatmap kind of tool to measure. I personally would've preferred to just be told in a single picture, but that's just me.
(2) I'm not sure how helpful is the "Help us Launch" callout at the top. You may just want to put the e-mail form up there. And instead of using "Help us" phrasing, a blunt "Get notified of our launch timeline", etc. probably would convert better.
