There's a very good film critique dissection of Bay's work done by Lindsay Ellis titled "The Whole Plate" (https://www.youtube.com/playlist?list=PLJGOq3JclTH8J73o2Z4VM...). She uses Bay as a lens to talk about film studies for a couple of reasons; one of them is that there is no doubt the guy's movies are raking it in, so film theory both highlights what he's doing that's working and---when film theory suggests "What he does should not work"---provides interesting counter-examples to the standard rules.
(Note that while you're not wrong, it's not ultimately the US government buying all those movie tickets ;) ).
