Ask not if there are competitors, ask if there is a body dissatisfied users.
Such body may exist due to lack of competition or due to it's inferior quality or due to their different focus but that's tactics and only helpful in defining exact places to focus on, the strategic question you shoul care about - are there people with unsatisfied need, and how can find them?
Such body may exist due to lack of competition or due to it's inferior quality or due to their different focus but that's tactics and only helpful in defining exact places to focus on, the strategic question you shoul care about - are there people with unsatisfied need, and how can find them?