In this case small players can have advantages that big players don't. For example should I start shipping container loads of fidget spinners (latest thing among the youth here) from China to Finland I would have all kinds of things to take care of. User manuals, product safety issues, customs, local value added tax, consumer protection things etc. Small sellers operating from China can escape many of these.
I've recently got into 3D printing. I bought a printer from Amazon DE (directly from Amazon, shipped from Germany) that is known to cause fires (but can be fixed with a few simple mods). I doubt it would be allowed if it was made in Europe, but somehow Amazon have escaped regulation and sell these products cheaply made in China. I guess they pay taxes and customs so everyone is happy :-)
