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I don't know. WF does have a very loyal base of users. Unless Amazon fucks with them majorly, I don't see it changing very much. In fact, with less pressure from activist investors to cut back on expenses, they might actually get more resources to experiment with new concepts.

If money weren't a matter, I would love to shop at whole foods: shopping for groceries seems more of an experience there than at other places. Maybe using Amazon's superior operations management would let them lower prices even further attracting more regular customers.



Depends on the place. In Sedona, when Whole Foods bought the local alt grocer, people got upset at WF's corruption of the grocer's values.

When I airbnb'd in someone's Portland home once, The host worked for another local alr grocer chain, proudly telling me it is like WF but better.

Just a tangent: the downtown Seattle WF has a fantastic eatery ... and in the months before I moved, it turned into a major Amazon employer hangout, after the Amazon HQ moved there. Now I marvel at the irony it is effectively an externalized company cafeteria.




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