On: Amazon to Acquire Whole Foods for $13.7B

[davidiach]

I wonder if they will keep the brand or change it to Amazon.

[brad0 → davidiach]

Most likely they'll keep it. Amazon has acquired brands in the past and kept their name. Twitch is a good example.

[whatok → davidiach]

Said it will operate as a standalone business for now.

[opportune → whatok]

Completely standalone, or integrated into the Amazon infrastructure while maintaining the Whole Foods brand and product line? I could see Amazon using whole foods as a kind of local "base" for grocery delivery services. Having a physical store to offload perishables onto if online demand doesn't match supply really makes sense.

[jordache → opportune]

Margin on them asparagus water is tremendous!

[noway421 → davidiach]

Could be assimilated with the Amazon brand. Say, Amazon Whole Foods (AWF for short).