Because they have a lot more money and will remain standing as an independent entity. Prices will either rise, or Uber will remove costs via autonomous driving (they're hoping to get there before they have to hike prices, because if they get there in time, it becomes a very difficult to overcome moat and they win).
Amazon nearly went bankrupt on their hyper thin margins early on. Had the dotcom bubble popped just a bit sooner, they'd have gone under. They were bleeding red ink trying to get to scale before the easy money ran out. Uber is trying to do a similar thing, fortunately for them the asset bubble party has continued on long enough for them to raise a vast warchest of cash.
Because they have a lot more money and will remain standing as an independent entity. Prices will either rise, or Uber will remove costs via autonomous driving (they're hoping to get there before they have to hike prices, because if they get there in time, it becomes a very difficult to overcome moat and they win).
Amazon nearly went bankrupt on their hyper thin margins early on. Had the dotcom bubble popped just a bit sooner, they'd have gone under. They were bleeding red ink trying to get to scale before the easy money ran out. Uber is trying to do a similar thing, fortunately for them the asset bubble party has continued on long enough for them to raise a vast warchest of cash.