Anecdotally, my younger friends seem to be much more ok with someone vaping than smoking cigarettes, to the point that mentioning it is harmful is brushed off. This is among people that are not habitual tobacco users; it seems the advertising must be working...
Isn't it because people naturally assume e-cig smokers are actually ordinary smokers trying to quit? Most e-cig smokers I know fall in this category so I view all vaping people through that lens.
And in that cotext such dismissive reaction makes sense to me.
