On: Please Make Google AMP Optional

[espadrine]

To be precise, it is not explicitly boosted in the rankings. One factor that Google Search takes into account is page load time.

https://webmasters.googleblog.com/2010/04/using-site-speed-i...

There was a vicious spiral at work related to advertisers not caring enough about page load, and adding that signal was not enough. AMP shifted the game by placing the burden on Google of specifying a way to hit advertisers' goals while offering a faster experience.

[untog → espadrine]

> To be precise, it is not explicitly boosted in the rankings. One factor that Google Search takes into account is page load time.

And AMP pages are hosted on a Google CDN. They are very clearly putting their thumb on the scale.