I know that opening commercial was intended to show how much we depend on apple and its services - but its kinda a great argument against centralized services... kinda weird really.
I'd love to see the "1984" commercial played right before that one to contrast how much Apple has changed. From a message of empowering people with technology to "You're stupid without us" condescension...
That was a video for developers, you know. Like Ballmer's "monkey dance". It was saying "apps are awesome and everyone depends on you developers" (you can agree or not, but that was the message).
It wasn't really arguing anything, it was a comic skit featuring post apocalyptic selfie sellers and face swap surgeons. It's purpose was to entertain.
Watching this kinda makes me miss Steve Jobs. I feel like he was one of the only people who could get up on stage and act enthusiastic about their products without seeming fake.
Did Apple really not learn any lessons from the trashcan Mac Pro? Anyone who purchases that is going to be stuck with the inability to upgrade just like the old Mac Pro. The peripheral upgrade route never materialized with the trashcan and I have no faith it will materialize with this iMac version. And even if it does, wouldn't a Macbook Pro user have the exact same upgrade routes with the added benefit of portability?
Apple is so lost. Who in the world needs that much processing power? 18 core xeon processor ? Really? 4999 for the entry level 8 core xeon processor? Apple who exactly are you targeting? You say you want users who want to do cutting edge stuff with your hardware but are they really going to shell out 5 grande for this, when a custom made pc priced at half that will do the job? Come on here.
With the economy in the tank and wages being stagnant, this is simply unacceptable.
As the speaker said it's aimed at people doing video editing, 3d graphics, machine-learning, compiling huge code-bases, etc. Basically it's something your work buys if you do one of those things for a job.
If you missed the whole outcry about the Macbook Pro updates last year, some of the criticism was bemoaning the fact the machines weren't powerful enough to cater to the above (along with the trashcan Mac Pro not having received updates in 3-4 years).
(Also care to backup the claim you can match that spec with a PC at half that price, as that would directly contradict the claim made on-stage)?
Um, professionals? (scientists, graphic designers, architects, analysts). Custom PCs are generally a poor choice in institutional contexts because of high TCO (crappy drivers and nonexistent long-term support).
That said, it seems weird that there hasn't been a reasonable way to have an OS X machine in a data center since the Xserves.
High-end workstations from other manufacturers aren't "custom PCs" in any way, but still upgradable and serviceable. It's an interesting question if that is necessary or not, MacBooks don't come with really good support packages either and still are immensely popular with professional users. (It's certainly less important than it is with server systems)
I can't wait until Apple demos their own A-series based mac or macbook. I think apple could scale the ARM architecture to make it wide and Out-of-Order. They have the money, the cozy relationship with SoftBank (who owns ARM), and we all know they like to vertically integrate. They're even bringing graphics in house so why not roll your own graphics, cpu, etc?
x265 makes me the _most_ excited. The faster it goes mainstream the smaller my Plex library will get. Thank you Apple for pushing things forward again.
I wonder how Venmo is going to react after the WWDC announcement of native iOS person-to-person payments via Apple Pay. Native functionality is tough to beat unless Venmo and other p2p payment apps have large enough networks to fight the momentum.
Unless Apple Pay works for p2p with Android devices, Venmo and others will be just fine. Android has a major share of the market, and heterogeneous p2p cash transfers will be needed.
When speaking of music in the home - "I can't think of anything that matters more to so many of us". The hyperbole is just too much for me anymore I think.
Even with such a low volume product like the iMac pro - they could buy out all the EPYC or Threadripper chips from AMD for the next mac. But I bet Intel is likely selling their CPUs to Apple for a loss just to maintain that relationship.
Something just feels so off when their closing announcement is a glorified speaker.
There's an underwhelming feeling to this that is accentuated by the fact that isn't a novel breakthrough in the slightest. Literally introducing a speaker that does, more or less, what Amazon's echo has done for over a year.
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