Agreed! I have often done more sophisticated analysis and then stepped back and concluded that a simpler analysis was actually better for the business. It moved the business into a better place for informed decisions and gave them simple (analysis backed) rules of thumbs that every manager/director/ VP could understand and use by just checking a couple numbers and doing a simple easily remembered bit of math.
Understandable models with clear intervention points are what most businesses seem to need once you get to digging around in their operations, customer and sales data.
Understandable models with clear intervention points are what most businesses seem to need once you get to digging around in their operations, customer and sales data.