That's only google's search ads, though. DoubleClick does a lot more than text a... | Hacker News

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eric_h on May 31, 2017 | parent | context | favorite | on: Mary Meeker’s 2017 internet trends report [pdf]

That's only google's search ads, though. DoubleClick does a lot more than text ads on google's search page.

AnimalMuppet on May 31, 2017 [–]

What's the revenue breakdown, though? If Google just kept text ads on their search page, how much revenue would they lose?

mastazi on June 1, 2017 | [–]

They would lose about 20% of their revenue, based on 1st quarter 2017 breakdown.

Source: page 33 [1] here https://abc.xyz/investor/pdf/20170331_alphabet_10Q.pdf

[1] Page 33 in terms of PDF document, if you are looking at the printed page numbers then it is page 31.

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