On: You Will Get More Readers If You Write Headlines This Way

[idoh]

The linked article misses the point: A/B test the subject of emails to see what works better.

: The asterisk is for the fact that you are selling out the truth for dollars. I guess if you have a problem with that you need to find a different career.

[evansolomon → idoh]

A/B testing email subjects is not the point, it's a tactic. Email subjects aren't the point either.