I'm curious if anyone has a sense for how much they made from this? I just don't have a good sense for scale and dimensions of this.
If it went undetected for so long they must not have been at least somewhat conservative in their approach, so say 5mil DAU times 1 click a day at $0.25/click. So, million-ish dollars a day?
somewhere between $250K - $400K a month seems to be the thoughts of various open sources on the matter. That would put it in the $3 - $5 million per year at its peak. Assuming their play took a while to ramp up maybe $25 million total?
Google makes more than $25B/year in revenue so even with a 30/70 payout (30 percent to the fraudsters) maybe .001% of Google's ad revenue?
And that is why people do this stuff. Other than getting booted off the store nothing else will happen to these people who just made tens of millions of dollars.
If it went undetected for so long they must not have been at least somewhat conservative in their approach, so say 5mil DAU times 1 click a day at $0.25/click. So, million-ish dollars a day?