"Programs should be written for people to read, and only incidentally for machines to execute." (Structure and Interpretation of Computer Programs" by Abelson and Sussman)
The idea is that you write a "Book" and the program is extracted, from the book.
It's an old pet peeve of mine. I cringe inside every time someone starts waxing about "writing your thoughts first, and your code only incidentally" or "it's a completely different paradigm of programming" and other such pieces of useless, discouraging new age fluff.
