tl;dr: Reasons why people will still pay for digital content even though it can be reproduced at no cost: immediacy, personalization, interpretation, authenticity, accessibility, embodiment, patronage and findability. Advertising is notably absent from the list. Quoting:
> Careful readers will note one conspicuous absence so far. I have said nothing about advertising. Ads are widely regarded as the solution, almost the ONLY solution, to the paradox of the free. Most of the suggested solutions I’ve seen for overcoming the free involve some measure of advertising. I think ads are only one of the paths that attention takes, and in the long-run, they will only be part of the new ways money is made selling the free. But that’s another story.
Since this is (2008), does anyone know if that blog covered that "other story" at some point? I'm currently digging through a Google search for
> Careful readers will note one conspicuous absence so far. I have said nothing about advertising. Ads are widely regarded as the solution, almost the ONLY solution, to the paradox of the free. Most of the suggested solutions I’ve seen for overcoming the free involve some measure of advertising. I think ads are only one of the paths that attention takes, and in the long-run, they will only be part of the new ways money is made selling the free. But that’s another story.
Since this is (2008), does anyone know if that blog covered that "other story" at some point? I'm currently digging through a Google search for
...but cannot see anything useful so far.