Yesterday I talked so someone who went on and on about being in the alternative energy space. Quote unquote.
"So what do you sell exactly?" I had to ask a couple of times.
Turns out they buy solar panels wholesale, sell at retail, and install the panels if you want.
It sounds a lot less sexy, right? But that's what they DO for money.
When I see websites full of mealymouth prose (such as the sites that OP admonishes), I think that the people behind them do not fully understand what they do for money.
Keep it simple. Words of one syllable or two syllables will force you to think.
Know your business. If you really understand exactly what the customer is buying from you (not what you think you are selling to the customer), it is easy to describe your business or product.
Yesterday I talked so someone who went on and on about being in the alternative energy space. Quote unquote.
"So what do you sell exactly?" I had to ask a couple of times.
Turns out they buy solar panels wholesale, sell at retail, and install the panels if you want.
It sounds a lot less sexy, right? But that's what they DO for money.
When I see websites full of mealymouth prose (such as the sites that OP admonishes), I think that the people behind them do not fully understand what they do for money.
Keep it simple. Words of one syllable or two syllables will force you to think.
Know your business. If you really understand exactly what the customer is buying from you (not what you think you are selling to the customer), it is easy to describe your business or product.
But yeah. OP is right.