This isn't necessarily for end users. You could test games with it (simulate loads of users hitting your game, find out where the bugs and choke points are). You could also run an MMO using this infrastructure instead of building your own infrastructure to run games - I think that might be their target market.
There are other applications of course (crowd simulation for architectures, planners, or despotic dictators), but for now the money will mostly be in game testing/simulation.
There are other applications of course (crowd simulation for architectures, planners, or despotic dictators), but for now the money will mostly be in game testing/simulation.