The GM of the big box that I worked at 25 years ago said that the zip code thing...

		Spooky23 on May 11, 2017 \| parent \| context \| favorite \| on: A crashed advertisement reveals logs of a facial r... The GM of the big box that I worked at 25 years ago said that the zip code thing was to measure the "destinationness" of the store. In our case, the average big ticket buyer travelled an average of 30 miles, which was awesome in that it made the end caps more valuable.