This looks like an iPad / tablet charging stand with speakers and better mic -- which there are plenty of in the market. You can get one of these for $20 (or $99 if Apple makes it!). Amazon is just hoping that the success of Echo will push this forward. This will be another Fire incident for Amazon.
Disagree. This is entering a far less saturated somewhat new market. A very focused communication/consumption device where the tablet is trying to be a laptop.
