You're missing the point. There's a big difference between opening a mass-produced item from a manufacturing plant and a homemade gift from an Etsy seller. Apple's vision, in its quintessential days, wasn't focused on selling products to mass amounts of people internationally, but only focused on giving detail that passionate and loyal customers of Apple would appreciate. Even iPhone launch parties felt special, they handed out pizza, held free giveaways and other swag to the crowd waiting in line.
They've simply lost their touch of resembling a company that started out of a garage and are looking more like a Walmart superstore of electronics with knowledgeable reps that only care about the quantitative.
They've simply lost their touch of resembling a company that started out of a garage and are looking more like a Walmart superstore of electronics with knowledgeable reps that only care about the quantitative.