Coinbase are nice people, and I hope Token is a success. If you'd like to compare the two products please do check out the tech stack - Status is completely decentralized, so doesn't rely on any centralised servers :)
I'm not sure exactly how Apple draws the line (this looks like a store for digital stuff). If this approach gets popular (cryptocurrency to skip the 30% cut) I'm sure they'll pay more attention.
I'm not on board with the 30% commission explanation. On the Amazon ios app (normal retail app, not video only), I can buy everything but videos. Wouldn't they be hesitant to share 30% of the other billion dollars of revenue they do via ios?
Apple will only charge you the 30% of products sold through IAP.
The caveat here is that if you sell digital goods through the app you don't any option other than using Apple's IAP.
also, in another answer:
It also doesn't include all digital goods. Only those digital goods whose services would be consumed within the app are accounted for the 30% free by Apple.