A good example is upgrading the quality of the iPhone video recording and simultaneously releasing iMovie to go with it. So you get a hardware upgrade and a much more practical way of using the hardware. For many people syncing videos off the phone and editing them on a PC (especially Windows) is just too much of a hassle. Android phones have had video this quality of video recording for months but don't have anything like iMovie which might make the hardware capabilities less appealing to someone. Another example is the front facing camera which you can presently get in the Sprint Evo. How many Android apps support switching camera sources? They're relying on Qik for video chat which has experienced major problems since the Evo's release. Who's accountable for that? Not Google, Not HTC, not even Sprint. They just throw the stuff out there and hope it works right. Hardware has to be accessible to people via software or it's just a geek fetish.
But in the land of pure unbundledness and light, the upcoming hardware improvements would have been made known to all simultaneously, and more than one group could have been making software for it. Possibly giving you more choice on the first day the hardware was available. So the thinking goes.
