Oh I disagree. I think designs matter a lot more to a large fraction of people than you might think.
I think luxury cars have much in common with fashion, in the sense that people who would buy a Mercedes would never buy a Hyundai even if it had all those identical IP in it. Once you get above midrange (ie Toyota), a car is much more about status symbols and conspicuous consumption than features. Just like fashion.
Oh I disagree. I think designs matter a lot more to a large fraction of people than you might think.
I think luxury cars have much in common with fashion, in the sense that people who would buy a Mercedes would never buy a Hyundai even if it had all those identical IP in it. Once you get above midrange (ie Toyota), a car is much more about status symbols and conspicuous consumption than features. Just like fashion.