Or the Louis CK example highlight that people are willing and happy to pay. They just don't want it prices super high or be unable to check it out first.
You're going to need a stronger argument than "I know what's in your head better than you do" if you want to accuse wide swaths of people you've never met of lying.
I believe most people say they don't think content creators shouldn't get paid, but their revealed preference indicates otherwise.