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We've been successfully selling to medium-to-large businesses for a year now.

1) B2B sales is hard and takes a lot longer than in takes Get used to it now and be patient.

2) For us, only two metrics matter. MCRR (monthly committed recurring revenue) and cashflow. Focus obsessively on cashflow because it's easy to confuse booked sales with cashflow. Money comes in a lot later than you expect.

3) In an early stage startup, the CEO should be selling. A sales guy can't replace the passion and product knowledge that a CEO has.

Just my opinions and lessons learned from the past year. Ping me anytime for specific advice.



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