Innovation almost always sidestep regulations, by definition. It offer a better way than the current way which is regulated according to its current specificities, and to offer this better way to do thing is to sidestep regulations to show how much better it is. Forcing innovators to "respect the law" squarely is basically killing innovation and why we see so little of it in the EU compared to the US. Note that regulations are also growing in the US and it keeps getting worse too sadly.
