I dunno, but it doesn't sound like they got good results.
Ignore the reddit and PRWeb based sales, since it's not really correlated with the DDG spend. And you only have 22 sales originated directly from DDG for a total of $550 in sales.
So they lost half their money, and that's before we talk about their costs. And I'm sure they have a much better profit margin than most businesses.
I can your point about the PRWeb sales, but the reddit ad pct that I attributed to DDG sponsorship was the percentage above average and we've been advertising on Reddit for a few months now. Also, that was also immediate sales. We have a very good percentage of customers that reorder, especially around the holidays, so the final number will be much higher, probably by a multiple of 3 or 4.
Ignore the reddit and PRWeb based sales, since it's not really correlated with the DDG spend. And you only have 22 sales originated directly from DDG for a total of $550 in sales.
So they lost half their money, and that's before we talk about their costs. And I'm sure they have a much better profit margin than most businesses.