On: DuckDuckGo Sponsorship By The Numbers

[ig1]

$1000 for $1300 in sales seems high, is 75% ad spend normal for the industry ?

[Prospect → ig1]

Hey ig1,

We have a pretty high reorder rate so the cumulative effect of the sponsorship will probably be more than double the initial sales.

[IgorPartola → ig1]

I imagine there's cumulative effect that will happen: the longer you are a sponsor the more customers that will attract. Also, these new customers might come back at a later date.

[epi0Bauqu → IgorPartola]

The second sponsor (hostgator.com) has taken this approach. They're sponsoring for two months.