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That was the narrative. That was the perception at the time, and decisions were about a predictable future (even if the prediction was wrong). The retailers may (I'll have to check) be printing more than ever, but customers are walking into the retail store _once_, not three times - and that point alone terrified retailers.

Kodak had excellent imagers in development and high-end production. They knew the imaging technology & business better than anyone. They just didn't pivot (fast!) to making that their core competency. Having literally 5 miles of chemical processing factories clouded the vision required to build highly competitive cameras.




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