That makes sense, and as the article points out, that's sort of the gambit that HBO's run. (And it's worth mentioning, is how we consume HBO. Let the shows have their run, and then binge all the shows in 1-2 months per year for $30/year instead of $180.)
I guess my pitch isn't even abolishing cable packaging all together. If people like it and want it, then let them do it. But there's a lot of room between a cable subscription and wanting one or two channels. If ESPN makes $6/mo off subscriptions, and I don't have cable but want ESPN, $6/mo becomes a lot more enticing than $25-40/mo.
Again, it's sort of how HBO works. You can get it with your cable or get it on its own. And I'm sure it's a contract thing, but at this point it just feels like more money than what they're already getting; that they may find they gain more subscribers in the transition than they lose, or at least find more eyeballs that are actually watching versus those inflated subscription numbers from "people that have cable with ESPN attached" numbers.
I guess my pitch isn't even abolishing cable packaging all together. If people like it and want it, then let them do it. But there's a lot of room between a cable subscription and wanting one or two channels. If ESPN makes $6/mo off subscriptions, and I don't have cable but want ESPN, $6/mo becomes a lot more enticing than $25-40/mo.
Again, it's sort of how HBO works. You can get it with your cable or get it on its own. And I'm sure it's a contract thing, but at this point it just feels like more money than what they're already getting; that they may find they gain more subscribers in the transition than they lose, or at least find more eyeballs that are actually watching versus those inflated subscription numbers from "people that have cable with ESPN attached" numbers.