Its not the big businesses that are the big market for web 2.0, it is the small businesses that have the most to gain. If small and medium sized businesses can get the IT infrastructure of the big companies without having to worry about and pay for the upkeep at a reasonable price, web based application adoption will be huge. Also, once a business invests their time to create data in a given environment, they will stay as long as that app continues to provide the value they need as switching to something else can be very expensive.
Businessweek stories are placed by suits, for suits. [0] I wear shorts &
ripped shirts so I don't take to these stories so well. I'm really not surprised about blogs, wikis not being customer faced in old economy companies but the enlightened hi-tech companies are catching on. [1], [2]
How long is it until an application or combinations of applications allow a company to build new products & generate profit that cannot be done the old way ? [3]
