I think the first point is utter hooey. Online advertising is worth less than online for two reasons
1. It's measurable. Unlike print it's not about the number of people who may have seen your ad. Its about the number of people who did, or even who clicked. That's a big difference. Companies aren't wicking to apply the traditional brand marketing fullsnto online.
2. Kids are much more banner blind then previous generations. They have grown up saturated by ads and ha e developed banner blindness. However because of point 1 this now has a direct impact on the bottom line of the publisher.
1. It's measurable. Unlike print it's not about the number of people who may have seen your ad. Its about the number of people who did, or even who clicked. That's a big difference. Companies aren't wicking to apply the traditional brand marketing fullsnto online.
2. Kids are much more banner blind then previous generations. They have grown up saturated by ads and ha e developed banner blindness. However because of point 1 this now has a direct impact on the bottom line of the publisher.