I hate to say it, and seem all superior, but as recruiters, they're supposed to contact highly desirable candidates, and they are supposed to make them good offers. That's their job, they are not potted plants.
As such, their job is to not produce lousy come-ons, or, as has been frequently the case, attempt to recruit people several grades too senior for a post. It's a matter of context, and what might be an intriguing come-on for some (the "rest of us mortals"), is essentially a thinly concealed insult to others. If they took a little less of a cookie cutter approach to their jobs, they might stumble into fewer situations where people are tempted to be uncivil or lose their empathy (that being said, there's no cause to be rude in these situations).
As such, their job is to not produce lousy come-ons, or, as has been frequently the case, attempt to recruit people several grades too senior for a post. It's a matter of context, and what might be an intriguing come-on for some (the "rest of us mortals"), is essentially a thinly concealed insult to others. If they took a little less of a cookie cutter approach to their jobs, they might stumble into fewer situations where people are tempted to be uncivil or lose their empathy (that being said, there's no cause to be rude in these situations).