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There are two points I like from this case study:

1) They had 3 founders all concentrating on different areas. 1 Biz, 1 Technical and 1 product. The product peep was in charge of making sure everything was done in favour of the user/customer. Great approach.

2) "The product progression here is worth pointing out. MyBlogLog started with a product that delivered value to users without requiring network effects to be in place first. The social product would not have worked as effectively upon launch without it being pre-populated by profiles." - Network effects are tricky to get started. Build something you can use stand alone too. Like flickr. Many used flickr because it was a better photo organiser than what they had on their PCs and it was better than emailing pictures. Only later did the community come into play.



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