> Let me put it this way - a large reason I listen to The Weeknd is because of the interesting lifestyle and excess that he portrays through his branding, his music videos, and his whole persona/vibe.
A large part is the evolution of the persona too. Following his growth as an individual has been amazing (although House of Balloons is still my favorite project).
A large part is the evolution of the persona too. Following his growth as an individual has been amazing (although House of Balloons is still my favorite project).