I built this thing for all of us who read too many books and collect too many ideas ("build things that people will miss when they're gone, take more cold showers, measure twice, cut once"). I keep reading great books or posts with great ideas and I keep forgetting to put them into action because they don't really belong on a task list.
So, the idea is you list a handful of thoughts / ideas / snippets that you should be considering and it pings you with an email randomly through the week and keeps the thought or idea in the front of your mind as you work.