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Likely inspired by Facebook's universal Like button. Now AMZN can know what you like (and would pay for!) across the whole web ... very smart move.


This was available long before the Facebook button.


If I'm not mistaken this has been around a lot longer than facebooks like button.


Correct. At least three years as a concept.


Yes, I considered adding it to my bookmark bar and then I thought about how it would make me want to buy a lot more things, so I didn't.


I find that it has the opposite effect. When I see something on the internet I want to buy, I add it to my wishlist instead of buying it. Then I forget about it until I look at my wishlist again, usually weeks later.

The best part is the added perspective and context the wishlist gives me. I can't buy that Old Smokey grill, for example, because the cast iron skillet is still in my wishlist and I want that more. And I didn't buy the skillet yesterday, so I probably won't buy it today -- sometimes status quo bias works in my favor.


I think in the short-term wishlists stop you buying things, but, because they persist you end up buying things that you would normally have forgotten about in the longer-term.




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