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I disagree. The only reason iPhones aren't high priced is because they got a unprecedentedly large subsidy with AT&T. The phones may sell for $100-300, but Apple makes closer to $500-800 on them after what AT&T pays out. That's why they're the most profitable company at selling cell phones despite their small market share.

Obviously Apple wants market share too, but I've seen no indication that they're willing to prioritize it over high margins.



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