I don't know about your comparison. Scientifically speaking Google search results and Bing's are nearly identical. And this is born out in the fact that Google's cost of acquiring traffic is going up while their ad CPMs on search are going down. They've been disguising it by increasing ad units on the search pages, oftentimes breaking their own ad placement guidelines. That Google's search is commoditized is the entire reason why Google became Alphabet and has been cleaning house on all their frivolous products. To be clear, Bing doesn't have the brand Google has, but in terms of the actual technical result of the product, it is virtually identical. The other issue with your comparison as approached above, is that comcast and the other ISPs have gov't granted monopolies, and end users cannot move to another carrier. They were granted these in exchange for building out massive cable/broadband networks with hundreds of billions of taxpayer dollars. What happened is that the regulators fell asleep at the wheel or turned a blind eye and almost none of that money was actually spent upgrading the network.
