Rather than anti-tracking software, I believe even by your definition (meant to track ads' tracking behaviour) it would be considered tracker-tracking software.
I believe part of what they do is verify advertisers are getting their money's worth on their ads.
> Rather than anti-tracking software, I believe even by your definition (meant to track ads' tracking behaviour) it would be considered tracker-tracking software.
Fair enough; I didn't mean to claim that the headline was objectively wrong, just that it risked being misleading. I am fine with software tracking lots of stuff online, as long as it doesn't expose my private data to someone else. (Whether Ghostery meets my personal bar I can't say; I found its UI on Firefox unpleasant, and switched to Privacy Badger.)
I believe part of what they do is verify advertisers are getting their money's worth on their ads.