Yea they talk about using 30 petabytes of data per year. Backblaze can fit that in half a dozen racks these days. I can't even imagine how much Google can squeeze into a modern data center. Storage sure moves quickly!
Hw is regularly replaced, old kit being thrown at poor nations (obviously they’ll foot the energy bills). Its a regular intel shop, mostly with dell stickers. Truly run-of-the-mill current cots, what you would expect anywhere else.
Things have changed a lot in 15 years!
https://cloud.google.com/bigtable/docs/performance 10k QPS per node...
https://cloud.google.com/bigtable/pdf/FISConsolidatedAuditTr... "2.7 Million FIX messages processed and inserted per second"
Disclosure: I work at Google Cloud.