Mostly agree :). If you are a marketing team of three and you're trying to do SEM/SEO, email, vertical advertising, channel programs, comms and social, then these tools are a lifesaver.
But if your team is big enough to have even one dedicated social media person, then they should be doing their due diligence and maximizing the quality of their content and channels. That almost always means doing a lot of the work manually so you get the biggest bang.
Plus, in reality, we're talking about 3-4 channels. It really isn't that time consuming to manually handle a lot of what Buffer automates.
Don't get me wrong, as products go Buffer is certainly solid and our team uses it sparingly, but I really think too many people get lazy and overly rely on automation.
But if your team is big enough to have even one dedicated social media person, then they should be doing their due diligence and maximizing the quality of their content and channels. That almost always means doing a lot of the work manually so you get the biggest bang.
Plus, in reality, we're talking about 3-4 channels. It really isn't that time consuming to manually handle a lot of what Buffer automates.
Don't get me wrong, as products go Buffer is certainly solid and our team uses it sparingly, but I really think too many people get lazy and overly rely on automation.