Hire a marketer. If you can't afford one, you have to become one yourself. If you need convincing that marketing is just as important as the product, read a book like The Ten Day MBA (it's super dated, but the principles still apply).
The fundamental truth of small business or entrepreneurship is that you have to do the things you can't afford to hire for (see Toilet Paper Entrepreneur).
Marketing is very very easy. Marketing on a budget is expensive. Go to the library and start reading. Don't forget to measure your results.
The fundamental truth of small business or entrepreneurship is that you have to do the things you can't afford to hire for (see Toilet Paper Entrepreneur).
Marketing is very very easy. Marketing on a budget is expensive. Go to the library and start reading. Don't forget to measure your results.