That's because people are spoiled :P The service is free, meanwhile Facebook is a for-profit corporation so its responsibilities to the investors come first
That's because corporations are spoiled :P The human is free, meanwhile a zombie is a brain-eating monster so its responsibilities to its insatiable bloodlust comes first
Corporations are legal entities and they clearly have socio- and psycho-pathic tendencies. Facebook (and many other corporations) should suffer under at least /some/ legal liability to treat users' data with care.
