It doesn't, but you miss an important point: essentially, the "product business community" -those, who are in for the long run- is a small one. The real ROI does not come from having more customers, but rather from business contacts, who can (and will) provide important info, and valuable insight, for you, at the right time, which will have real impact on your bottom line.
There are, of course, many others way to do that, than blogging. But the level of needed transparency is roughly the same.
This is an interesting point - thank you. What would you consider the level of transparency to be? Does it mean sharing detailed revenue figures, or is it more about simply being open about your "growing pains"? Thanks!
The two most valuable insights I'm getting from the blogs mentioned above are: _context_, and _details_. Incidentally, revenue fits both (especially with patrick, where evolution is trackable).
To get the most value out of business partners, you generally have to put us into a position, where educated guesses can be made about which lever might give you the best ROI, and what you shouldn't pull too much.
You don't need detailed revenue figures to make this happen. But, you are in _business_. Your most important enabler is money. Business discussions relevance to business will be correlating with it's proximate to money.
given your desire to join the "product business community" it would seem you should put some information in your profile so others can understand who you are and where you are coming from.
There are, of course, many others way to do that, than blogging. But the level of needed transparency is roughly the same.