The opponents of net neutrality aren't those guys - it's AT&T, Verizon, Altice, Comcast, CenturyLink, Charter, TimeWarner, etc.
With net neutrality, they are essentially forced into a very low margin business of selling data pipes, where it's all very comoditized, and it's difficult to 'add value'.
Without net neutrality, they can pick and bundle services over the top and give them prioritised traffic on their network, so watching Comcast Video is prioritized, but watching Netflix buffers every 4 seconds. Offer subscribers a short term discount to try Comcast Video, and then watch as the money rolls in when everyone dumps Netflix and moves over to Comcast Video.
I can attest to this experience on Centurylink gigabit trying to stream Comcast's Xfinity Go, or streaming Netflix while on Comcast before they made the backroom peering deal. In the evenings, they would either run at the lowest quality, or buffer very often while running in potato vision.
With net neutrality, they are essentially forced into a very low margin business of selling data pipes, where it's all very comoditized, and it's difficult to 'add value'.
Without net neutrality, they can pick and bundle services over the top and give them prioritised traffic on their network, so watching Comcast Video is prioritized, but watching Netflix buffers every 4 seconds. Offer subscribers a short term discount to try Comcast Video, and then watch as the money rolls in when everyone dumps Netflix and moves over to Comcast Video.