The site isn't particularly interesting, but it does highlight just how important Android is in the UK. Relative to the US, our market is fantastically competitive. Four networks offer the iPhone. Every network offers heavily discounted tariffs if you don't want a subsidised handset and just about all handsets are offered on a prepaid tariff with no minimum term. Handsets are rarely exclusive to any network and it's standard practice to haggle quite aggressively with the networks.
There is a vicious smartphone price war at the moment and Android is a big driver of this - T-Mobile are currently offering a choice of two Android handsets for free on a $30 tariff and the other networks aren't far behind. With the cheapest iPhone deals costing twice that, Android is running all over the place. The competitiveness and diversity of Android fits so well with our market conditions that I can't see Apple maintaining their market position for much longer. Android is being informally marketed as "just like the iPhone, but half the price", which is a bit of a death blow IMO.
I'm glad to finally see some marketing that focuses on Android. Right now, the average consumer doesn't know that a Droid will run all the cool apps they just saw on their friend's Nexus One.
There is a vicious smartphone price war at the moment and Android is a big driver of this - T-Mobile are currently offering a choice of two Android handsets for free on a $30 tariff and the other networks aren't far behind. With the cheapest iPhone deals costing twice that, Android is running all over the place. The competitiveness and diversity of Android fits so well with our market conditions that I can't see Apple maintaining their market position for much longer. Android is being informally marketed as "just like the iPhone, but half the price", which is a bit of a death blow IMO.