I really like Netflix originals (the ones I've watched), but it also makes me fear for the future of consolidated streaming. I want to be able to keep up with, and watch good recommended shows.
If I want to watch shows like The Man in the High Castle (Amazon), Game of Thrones (HBO, duh), Difficult People (Hulu), HarmonQuest (Seeso), etc. Is it reasonable to have to subscribe to 5 different streaming services?
Don't get me wrong, $9,99 is likely too cheap to get mostly everything like you do with Spotify, but I'm willing to pay double or triple that, as long as I can keep it in one service, and that it's not five or six times as much, which is a bit steep.
Can we expect anything other than a fractured market, where each service has a lot of content, but not even half of what we want to see?
Almost everyone I know pays for Netflix and just torrents the rest. And it will stay that way as long as the market stays fractured. Spotify succeeded in dropping music piracy by ~80% because they have almost everything. Remember when Kanye said his album would only be on Tidal? Or Taylor Swift her new album only on Apple music (I know I know, shitty artists).. people didn't subscribe to those services just for that album, they just torrented it.
TV production is more expensive than music production, so a $20-30 would be a more reasonable pricepoint, but anything above that, and again: people will just pirate.
One thing Netflix does right is being everywhere. Most any device that has streaming has Netflix.
The availability of Amazon Instant Video sucks. It's not available on a Chromecast. It's not on Apple TV. It's not on a lot of devices that I wanted to buy. I don't want to be forced into buying a crappier device just so I can stream Amazon programming. They went a step further, and stopped selling the Chromecast on Amazon.com. I want a Chromecast. I don't want your stupid Fire TV Stick. If you have to maintain a list of devices compatible with your service like this one...
if only there was a service that "bundled" all the "channels" you like into some sort of "package" and provided a unified interface to stream them all into your TV through a "cable" like device
That'd be pretty amazing. I hope when someone does make that service, they don't then "inject ads every five minutes" like youtube does, don't turn streaming into "only at prespecified times" like those "theaters" and "cinemas" we hear about in history class, and don't start exploiting the fact that there is no real competition by doing things like charging for "bundled content" that you never opted in for while also not being able to opt out of.
> don't start exploiting the fact that there is no real competition by doing things like charging for "bundled content" that you never opted in for while also not being able to opt out of.
I mean this is basically what the OP is asking for
It is amusing that people have been complaining about not having a la carte cable for years, and suddenly the opposite complaint is surfacing about these streaming services.
I wouldn't mind having a cable package again if it weren't for all the ads. I'm simply not going to pay for a service for it to inject ads into my experience, and that includes cable television.
I'm not sure it's comparable. I wouldn't say TiVo was as convenient as streaming, the shows were at predefined times on different channels, it was harder for providers to track what shows got views from which customers, which I believe is why streaming services has been able to produce such high quality shows. They both have the benefit of not being reliant on advertisers, as well as tracking exactly what their paying customers mostly focus on and put money there.
Spotify pays whatever artists I listen to. If I buy a cable package I pay for a bunch of reality TV I have never watched.
It's not legal, but per my comment above Kodi offers a pretty good solution via a Mi Box, Roku, Fire TV etc. Exodus has pretty much every show you could wish to watch on demand, and then there's (paid) IPTV services that you can access if you have to watch live TV. Again, it's not legal but it beats torrenting as you're never uploading any content, only consuming.
tivo+cable card is pretty close to this now - especially since they added the button to skip ads in recorded shows. It definitely could be better, but if your primary sources of video content are mostly cable/TV channels it is probably the best experience. Also it integrates netflix, hulu, vudu, amazon, and cable's on-demand into a single search (at least it seems to, I have not used hulu or vudu through my tivo). You tube is still a separate search though.
- true a la carte; pay for exactly what you want (on disc or through some provider's store like iTunes, Amazon Video, Xbox Video, etc)
- subscribe to a bunch of different services (the situation we're in now)
- bundle them up
A la carte pricing will be more expensive than anything else, but you get some greater flexibility over the stuff you own. The situation we have now is annoying, but at least you can turn them on and off as needed (so you can pay for HBO only when Game of Thrones is airing). When you bundle them up, it's only a matter of time until you end up with the traditional cable bundle and all the customer abuses and fleecing that it entails.
At JustWatch, we've started aggregating the streaming market, and at the beginning the market looked like a lot of consolidation (harmonized prices for rent/buy offers, Netflix/Amazon Prime going for global deals...) - but by now, it looks nothing like we'll be out of business anytime soon.
Movie rights and distribution are still very strategically fragmented into various differently sized individual deals and packages - and none of the established movie studios and new digital players particularly like each other. All of it creates a situation that makes a universal legal streaming service with a broad offering and flatrate pricing (like Spotify) highly unlikely. Bad for the user, good for us.
If for some reason this doesn't work out, look at doing the same thing for publications. It'd be nice to have one place to pay (and manage subscriptions for) the WSJ and other paywalled sites.
If I want to watch shows like The Man in the High Castle (Amazon), Game of Thrones (HBO, duh), Difficult People (Hulu), HarmonQuest (Seeso), etc. Is it reasonable to have to subscribe to 5 different streaming services?
Yes, if everyone is charging a fair amount. Add YouTube Red. 6 x $10 = $60/month. That strikes me as a better bargain than most cable packages.
I agree. Once I can get Turner Classic Movies legally on the web, then no more cable. For myself, Netflix, Hulu, and YouTube Red are all I need. As to the main topic, the original content is great, but then so is having a large number of tv shows and movies.
We pay for Netflix and have access to all of the Amazon content via our Prime subscription and then we just use Exodus on Kodi for everything else. I'd love to see a legal Exodus emerge one day but I think it's unlikely in the foreseeable future.
It's hard to imagine consolidation in a winner take all market like we currently have. If content producers license their shows to Netflix, they're only going to get a fraction of that 9.99 a month subscription fee, with Netflix itself getting the lion's share of the money. They also become more beholden to Netflix' demands if they're the only major player in the video streaming market. Also, with Netflix now producing content, they're helping to prop up their competitor if they hand over their content libraries. This is pretty similar to how mind geek killed the porn production market, except instead of outright pirating content, Netflix gives producers a fraction of what they're previously making through TV. Basically, consolidation will only happen if Netflix can kill and absorb traditional TV media.
I would say that the issue is more like you like certain kinds of content and streaming services are not split among content types but among who makes the shows. And that you want to watch all the exclusive top shows that are made for dragging people to their streaming platform. I'm in Finland and I would be happy if could select 2-3 streaming services from American selection. But only real options HBO and Netflix with 38% of what they show in USA and a third option which was so terrible for me that I wouldn't even consider it.
It feels like this is a path they foresaw long ago and therefore worked out the cable TV infrastructure. Which may have flaws and got bloated but also has a lot of benefits compared to streaming.
What is the equivalent for TV content producers that concerts are for musicians? Seems to me there can be some advantage to having your music available for streaming as you provide significantly more access to your music, which you can then monetize through concerts/apparel, but would think those producing the in-demand content would not want someone else to be able to capitalize on that.
Indeed. It's exactly the same price you pay going directly through HBO NOW. I don't quite see the point, although I will confess to using it to get an extra free trial month.
Awhile ago Netflix decided to become HBO before HBO could become Netflix.
This shows in two ways. One is that they have been investing a bunch in original content and striving for high quality original content for streaming.
It also shows that content that isn't owned by them seems to be declining in quality or there is less emphasis or even ability to get non original content on Netflix and the quality appears to be declining IMHO.
That's pretty much what I came here to say. I do like their original content, BUT...
I want that "last year's movies" that I used to be able to get from them, and now seems to be going to crap.
The quality of their original stuff is very good. And they've got good coverage of non-original TV, too (e.g., reruns of "Friends"). But when you get to movies-from-theatres, they're just not there at all anymore.
I think this is intentional on their part, but they need to be careful, because Amazon also seems to be doing well with a similar strategy (e.g., "Man in the High Castle"). Netflix's original mission of movies could be what sets them apart but it seems to be all but abandoned.
yea, and actually, the movies i get through the hbo go app are often far superior to netflix's offerings. they rotate, but they often include major releases. i have been thinking about canceling netflix's streaming and returning to the dvd option to get more access.
It's not a trade off, it's everyone else licensing them the content basically making Netflix have no choice but to produce its own content, everything else is too expensive now. Everyone wants tons of money from Netflix for their content, and Netflix is choosing to not pay the increased rate. I'm sure if that changed Netflix would continue to produce new content and use others as well.
> That means that user ratings for Netflix originals are 11% higher, on average, than user ratings for syndicated content.
You can't really draw any conclusions from that stat though since part of the issue is some of the non-original content they add is so bad. I looked up some of the ratings for their recently added movies and some had basically 1 star (on imdb, etc). Why even add it in that case? I think concentrating on original content is great, but I think they should be the go-to place for something else as well...I remember years ago people were amazed at how many quality, little-known, niche independent films they had. Why not get back to that in addition to original content?
Agree...of course the user ratings are lower for the non-original content.
The Netflix catalog of non-original content does have some bright spots. But there's also a ton of really obscure documentaries, miniscule budget action movies, crappy Adam Sandler movies, reality TV garbage, etc.
Because entertainment is highly subjective, so some people are bound to like it, and stuff which isn't broadly popular is cheap to pick up. Plus, its a cheap way to give the catalog the casual illusion of depth.
> I remember years ago people were amazed at how many quality, little-known, niche independent films they had. Why not get back to that in addition to original content?
The same reason they don't have lots of the other high-quality non-profit all content they used to have -- once they proved the market, plenty of other players jumped in (including, in many cases, the content producers), so much of the content isn't available to them and what is has more people bidding for it, often seeking exclusivity and willing to pay for it.
The same thing happened to HBO when other companies got into the "cable premium movie channel" business, and that's why HBO, for a long time, has also been driven by original programming.
If you don't own the content, and you aren't the only channel in a space, the content owners are going to extract all the value through competition among distribution channels. So, you either have to be essentially a monopoly channel (which usually isn't maintainable), or you have to rely on compelling original content as your main draw.
I think a lot of this is due to the fact that Netflix's other content is pretty terrible. I really miss the old Netflix DVD library: that had every movie or TV show I could ever hope to watch. Now I have a few popular movies from the last year, a few popular movies from a few years ago, a smattering of TV shows, and some (admittedly pretty good) original content.
I just want to pay a cheque and get access to every film & TV show from across the world.
Or "besides Netflix's own shows, there's nothing worth watching on Netflix any more".
Except in some places where Netflix doesn't even have all their original content lol.
I don't see the value in comparing Netflix's original content against the exceptionally larger collection of syndicated content which mostly consists of whatever they can get their hands on regardless of quality. It only makes sense that in averaging those two groups the OC one would rate higher.
Came here to say the same and as the back catalog slips further and further into the syndicated Sunday movie category the OC looks better and better because you haven't already seen it. When I first subscribed to Netflix it was a library of DVDs (literally), now its a slightly better TBS. (Hey Lethal Weapon's on... again)
One thing to note about the cost. There's one rather large difference between cable and multiple streaming services (at least where Netflix is concerned) and that is advertising. We may be paying more for this content, but at least we're only getting content and not having to wait through mis-targeted advertising... At least for now.
Netflix's original content has been extremely high-quality, on average. That said, the quality of the other content has also seemed to steadily decline, so this might be a skewed metric.
I find watching the Netflix back-library to be slightly depressing. Generally watching older movies is great but when nearly every 'you might be interested in' has a cast that's 50% deceased it gets depressing
Netflix is sort of the new 2.0 cable company, at the begging it was great in term of global catalogue, ten years from now if will be Netflix shows only, back to square one.
As a marketing guy, I see these trends of unique content focused websites beginning to win over the YouTube/Social Sharing model in many parts of the world. In China, made for internet shows and Korean/Japanese shows dubbed into Chinese are all the rage. In India, locally led content focused video companies have begun rapidly grabbing ad budget dollars from what was previously a YouTube/FB market primarily - especially given FBs issues with video viewability. In the US, there's Netflix and Amazon Prime.
The only difference is in the monetization model - primarily subscription in the US and Ads in China/India - though we're seeing some models of Subscription to do away with ads in China.
That's not saying much when there's very little good third-party content. Except for House of Cards S1, Netflix original content is B-grade at best.
When Netflix started instant streaming, they had a solid content repertoire from various places. Today, they have very few good third-party movies, and they try to fill the empty space with lousy Original Content.
Of course people will prefer Originals compared to very few crappy alternatives. I would rather see Netflix spend money on getting programming from other companies instead of throwing money at Adam Sandler.
This. I'll totally confess that I'm very indulgent towards original Netflix programs. I'm paying for it so I want to believe I've made the right choice.
this is a bit misleading, netflix has continued to lose most of its good licensed content and what is left is mostly garbage compared to what used to be there.
Stranger Things and the Marvel Hell's Kitchen series (Daredevil, Jessica Jones, and Luke Cage so far) should appeal to most of the nerd crowd and have a lot of mainstream popularity too. I also enjoyed Marco Polo, Sense 8, and The Get Down personally.
I don't like any of Netflix's original content and Netflix(US) is pretty annoying with not offering content (such as Tokyo ghoul and better call Saul)
I wish they made another Dexter as original content but oh well. About to only use Kodi.
If I want to watch shows like The Man in the High Castle (Amazon), Game of Thrones (HBO, duh), Difficult People (Hulu), HarmonQuest (Seeso), etc. Is it reasonable to have to subscribe to 5 different streaming services?
Don't get me wrong, $9,99 is likely too cheap to get mostly everything like you do with Spotify, but I'm willing to pay double or triple that, as long as I can keep it in one service, and that it's not five or six times as much, which is a bit steep.
Can we expect anything other than a fractured market, where each service has a lot of content, but not even half of what we want to see?