On: How to Build a Metaphor to Change People's Minds

[nickreese]

I've been a huge fan of metaphors for years (own and have read 6-7 books on the subject) and this article was pretty insightful.

Stumbled across it today, when I was struggling for a conceptual metaphor of how a new project we're developing works.

Had to share it as I've found metaphors to be the power tools of great marketing copy.